It’s not fair!
Fairness is one of those things, like motherhood and apple pie, that no-one can be against. Right! Right? Unless, of course you are allergic to apples. But that’s a whole different tarte tatin.
Like all clichés, there is a grain of truth here. Also, much flummery. Snake oil, too. Because ‘fairness’ is at best a difficult concept. At…